I was approached to rebrand a sweetshop that was part of a franchise as the owner wanted to become independent. She wanted to keep the ‘olde English’ style of the shop but give it a fresh new look, so her customers would recognise the change of ownership but understand the nature of the shop had not changed.
This project involved designing a new logo and branding for the shop as well as co-ordinating signage printing and installation and arranging new product packaging.
Swing sign with new logo
Jar labels
The exterior of the shop after the snowwindows.com treatment!
Redesigned counter area of the shop
Packaging labels
Branding guidelines
Visual of outside of shop, created in Photoshop
Packaging labels in various formats for different products.
“Su created a fantastic new brand for my sweet shop in Farnham. She liaised with several suppliers arranging shop front decals & signs and designed all my labels for packaging and sweet jars. Su was professional, friendly and organised and I am absolutely delighted with the final results.
Feedback from my customers has been overwhelmingly positive, even the teenagers love the bright colours!! I have no hesitation in recommending Su for any graphic design work you may need. Can't thank her enough for her guidance and support.”
Liz Fearnley AKA Sweet Lizzy, shop owner